OUR STORY
Assalamualaikum. I am Kak Ell Founder of Armila Berhad and have witnessed skin pigmentation issues as part of my family heritage since my childhood.
Pigmentation occurs when our pores open up & expose epidermal parts which are the skin internal parts which eventually results in dark spots appearing on our face. It was an extremely upsetting moment for me to find the right solution for eradicating pigmentation & dark spots from my face. I had been into a lower self esteem & and had taken me into lower self confidence most of the time.
Growing up in surroundings full of rubber trees & forest had also eroded my hope and confidence further to attain a fresh & clean face in future.
I wanted to feel comfortable with myself. I want to appear confident everywhere as I grow up. I wish to be accepted. And I wish to be happy with my appearance.
As my age increases, I accumulated many products to solve my dark spots pigmentation issues. I was getting stressed as my age caught up, hoping for the right solution for my skin.
At this moment of time, I was truly determined to develop my own product to solve my ever killing pressure in my head. I set my foot to meet various skin experts and scientists to seek advice & consultation for over 12 months. Finally, I have got the right Premium Ingredients and formula to develop my first own product, Night Serum.
I assume myself as a ‘lab rat’ and tried Night Serum on my face consistently. After 1 month of usage to my disbelief and awe, my stressful dark spots vanished from my face. I was the happiest person on earth at that moment. But time has made me realize one thing, which is that skin health and skincare is a daily routine and should be consistently taken care of as we wear our skin from birth until our last breath, there is no replacement for our skin.
I feel more comfortable after that. I am on cloud nine seeing my face finally without dark spots. I became confident and excited to share my self made tips and evidence to the masses via digital platforms with hope that women from any background of life who suffer similar skin issues as me, gained their confidence again and gain higher self esteem to appear in public as I had many years of similar miseries myself.
As I refer to myself as Kak Ell similar to my product brand name, within a short span of time I had gained the trust of many in Malaysia as I portrayed my business image as a solution provider & not as a celebrity or public personality. I have always been close and near to my trusted; vendors, suppliers, brand partners and most valuable users of Kak Ell products at all times. I had been transparent in publishing all labtests of Kak Ell brand products for the viewing of the masses. Kak Ell has always maintained factual based information sharing to its users and wishes to do the same ever after.
I feel more comfortable after that. I am on cloud nine seeing my face finally without dark spots. I became confident and excited to share my self made tips and evidence to the masses via digital platforms with hope that women from any background of life who suffer similar skin issues as me, gained their confidence again and gain higher self esteem to appear in public as I had many years of similar miseries myself.
As I refer to myself as Kak Ell similar to my product brand name, within a short span of time I had gained the trust of many in Malaysia as I portrayed my business image as a solution provider & not as a celebrity or public personality. I have always been close and near to my trusted; vendors, suppliers, brand partners and most valuable users of Kak Ell products at all times. I had been transparent in publishing all labtests of Kak Ell brand products for the viewing of the masses. Kak Ell has always maintained factual based information sharing to its users and wishes to do the same ever after.
PRESS / AWARDS
